Let's Ride Through Winter


British Cycling has joined with global charity World Bicycle Relief to support riders in getting 2021 off to a flying start with a new cycling challenge, #LetsRideThroughWinter. 

Taking place across January and February 2021, the chilly challenge incentivises riders for getting out on their bikes while at the same time raising awareness and funds for World Bicycle Relief. The challenge will be built around four challenge windows, which are:

  • Spread some cheer (1st – 15th January): can your ride incorporate a good deed, act of kindness or spreading positive energy to all cyclists, walkers and runners you meet? Think saying hello to others or dropping essential items off, we can all spread a little cheer this new year.

  • Change a life (16th – 31st January): finding the motivation to keep pedalling can be hard when the days are short. Challenge yourself to get out on your bike, even a quick bike ride can do wonders for morale, energy and positivity in beating the winter blues!

  • The road, trail or cycle path less travelled (1st – 14th February): with the call to stay local, now presents the perfect opportunity to discover and explore new routes close to home.

  • Capture the moment (15th – 28th February): we are looking for the best snaps from your rides taking place in this challenge window. Share your picture and a few accompanying words of any challenges you’ve overcome through the power of the bicycle.

Anyone who uses #LetsRideThroughWinter during these challenge windows will be entered into a prize draw for various cycling goodies/accessories. Those registering to fundraise will receive a unique money-off code for World Bicycle Relief’s charity partner, Stolen Goat.

World Bicycle Relief is a global non-profit organisation with a mission to empower people in developing countries through life-changing mobility. Their specially designed ‘Buffalo Bikes’ help overcome the challenge of distance, where people would normally walk miles each day just to survive.

With a bicycle, students can get to and stay in school, healthcare workers can give more patients treatment and entrepreneurs can deliver their goods to market. World Bicycle Relief also helps train local mechanics to support each community with their bicycles.

Under the new restrictions you are permitted to cycle, and we would encourage you to do so following the latest government guidance which can be found here >